Utilizing social media, commercial, connected tv, billboard, print, digital, and radio ads to connect consumers. My goal is to diversify the plan of attack and make sure that all in our target audience see our offers from every angle. The more exposure, the better, and statistically, the greater the chance of buying.

My digital marketing efforts include social media, web, email, sms, lead generation, content marketing, search engine optimization and more. The goal for each area is to determine our target audience and then tailor content to that demographic. Each social channel is different and each is utilized by a different audience. Knowing our audience and tailoring content to them specifically is key. Being constant, consistent, engaging, and unique are all things I do to boost our social presence and increase impressions.

Whatever style is implemented for a given campaign, time frame, event, etc. is important to stay within. Creative content is all in alignment during a given project or timeframe. My style is staying clean, easy to read, and on brand.

When drafting sales strategies, I determine the value of our product. This is ultimately what will drive sales. Being able to communicate our assets in a positive way, creates value. Comparing to local offers and then including all components of an event or product will factor into determining a value worth purchasing. There are many ways for us to generate revenue: ticket sales, merchandise, donations, etc. To continue to generate revenue we leverage our assets by finding out what people want. We then take those assets and take action when the timing is right. Being prepared and taking action while an item, product, or event is hot can result in much more revenue than doing it whenever is convenient.

A cumulation of everything within an organization. Every post, story, action, graphic, etc. combines to make up our brand. How do we want to be perceived? Everything must align and have that in mind as the focus of attention. The more focused and inclusive content is, the more defined our brand is going to be.

Creating relationships with community, fans, consumers, etc. Countless hours are spent meeting, hosting, and getting in front of each stakeholder that determines the impact of an event. Being inclusive of all demographics produces greater results. Providing experiences that make it more than just an event or item get them to stay and come back again. Maintaining positive relationships with partners and sponsors increases buy-in from the community. I make sure to go above and beyond contracts so sponsors keep coming back, see the value in working with us, and help us promote our events and products in return. These positive relationships result in revenue, attendance, community presence, and overall brand recognition.